DoritosのCMをはじめ力作が多いですね。以下気になった４作を紹介します。

また、アメリカらしくSuperBowl効果が、早くもInfographicにまとめられています。
Socially Creative and DeliveredのWho Won the Social Media #SuperBowl?  
という記事が面白かったです。 
データも凄い数字が並んでいて、びっくりです！
■5,679,596 Super Bowl related tweet
■215,457 increase in Super Bowl related Facebook Likes
■New York Giants were the clear winner on Twitter with 
more than 1.5 million mentions
■Doritos topped advertisers with more than 47,000 tweets during the game
■46 countries were tweeting about the big game
■Consumers are transforming ads into online commentary 
and content – the number of tweets and likes generated during the game soared.
■The game continued to activate fan bases up to the last minute. 
■You’d have thought Giants fans would have liked them sometime 
during the regular season, but the week up to the game through the fourth quarter 
saw an additional 10% growth in the Giants fan base
■Advertisers who pre-released commercials on YouTube were able to build audience
 pregame, riding the wave of pregame anticipation to generate millions of consumer
 initiated views.
こちらは、そのInfographic！